Event Sales Manager

Beloit, WI

Management of Gateway Professional Baseball event spaces, including ABC Supply Stadium. This position is responsible for attracting and developing relationships with clients and promoting event sales across all event spaces, as well as plan public events within the stadium to promote the Sky Carp mission of improving the quality of life in our community. The position is also responsible for coordinating logistics and acting as a liaison between the client and each venue’s respective staff members to ensure excellent customer service. The Event Sales Manager will provide oversight of necessary systems in place to assure users expectations are met and provide leadership for each of the venue managers. The primary role of this person will be to generate revenue and margin for The Studer Family of Companies event spaces.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Responsible for generating revenue through outside sales for all of Gateway Professional Baseball event spaces
  • Work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization
  • Build long-term relationships with new and existing customers
  • Promote the company’s products/services addressing or predicting clients’ objectives
  • Find potential new customers, present to them, ultimately convert them into clients, and continue to grow business
  • Manage existing clients and ensure their event needs are satisfied by working with the onsite event coordinators
  • Call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs
  • Develop our event portfolio for each venue
  • Hire, train, educate, and manage staff on proper event procedures and coordination activities
  • Create new ideas for events
  • Negotiate and create sales presentations
  • Responsible for all contracts
  • Book venues and negotiate fees
  • Drive attendance to the event through intercompany promotional tactics
  • Conduct research to identify new markets and customer needs
  • Promote the event using flyers, cold calling, and social media as examples of ways to spark attention
  • Calculate budgets and adjust when necessary
  • Analyze event performance and prepare metrics presentation
  • Establish work procedures and processes that support the company and departmental standards, procedures and strategic directives
  • Use appropriate judgment in upward communication regarding department or employee concerns
  • Perform all other duties as requested or directed

Requirements

Knowledge, Skills, & Abilities

  • Maintain professional attitude and appearance at all times
  • Excellent communication and negotiation skills
  • Proven sales track record and marketing experience required
  • Ability to build rapport and long-term relationships
  • Knowledge of all company’s products and services
  • Must have excellent time management and planning skills
  • Ability to direct the work of others
  • Knowledge of food and restaurant environments and event planning
  • Well-organized and detail-oriented with all guest services
  • Proficiency in Microsoft Office
  • Required to stand, walk, and lift items (up to 30 pounds) on a regular basis
  • Ability to work independently and as part of a team

Education & Experience

Bachelor's degree and three to five years of related experience and/or training, or equivalent combination of education and experience.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The key physical requirements of this position include the ability to walk and stand for an extended period of time, lift up to 30 pounds, and the use of standard kitchen and office equipment including computers.

Position Type & Expected Hours of Work

This is a regular, full-time, nonexempt position. Days and hours will vary to include evening and weekend work according to business needs.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.  

EEO Statement

The Beloit Sky Carp provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.